Cinemacon, the premier event for movie theater owners and studios, presented Fandango with an opportunity to make a memorable impact. I crafted a bold creative strategy to elevate the brand’s presence and underscore it’s unique role in the entertainment landscape. After presenting various concepts to key stakeholders, we decided on a final concept, “Your Ticket To,” which emphasized Fandango’s evolution from a ticketing app to a vibrant entertainment hub for movie enthusiasts. This approach conveyed the full spectrum of cinematic emotions—joy, fear, laughter, love, sadness, hope, and exhilaration—with bold, immersive imagery that humanized the movie experience. The campaign’s visual identity was executed across, video graphics, tradeshow light boxes, bar takeover, party installations, invites, ads, and merchandise, ensuring a cohesive and unforgettable presence at the event and beyond.
Role: Creative Director + Design | Additional Designs: Tati Cardenas-Meija