The beauty industry, worth billions annually, lacked a dedicated platform celebrating multicultural women. Celebrity makeup artist A.J. Crimson sought to fill this gap by founding the inaugural beauty convention focused on diversity and inclusion. To support this vision, I partnered with A.J. to develop a compelling logo, brand guidelines, and pitch deck designed to attract potential investors. Our branding captured the essence of empowerment and celebration of multicultural beauty, setting the stage for a groundbreaking event in the industry.